PROFESSIONAL EXPERIENCE

Vaishnav Dileesh

Website: vaishnavdileesh.com

Email: vaishnavdileesh79@gmail.com

LinkedIn: Vaishnav-Dileesh

SUMMARY

Strategic and data-driven digital marketing specialist with 4+ years of experience designing and executing performance-focused campaigns across paid, organic, and owned channels. Proven track record of optimizing ROI through targeted audience segmentation, campaign analysis, and cross-functional collaboration. Certified in Business Analytics (IBM), with hands-on expertise in Google Analytics, Meta Ads Manager, and CRM tools to drive engagement, lead generation, and conversion. Adept at developing integrated marketing strategies, building brand narratives, and scalingB2B and B2C initiatives from the ground up. Thrive in fast-paced, growth-oriented environments, aligning marketing outcomes with business goals through insight-led execution.

Manager - Digital & Strategy

Zeus Sleep - Luxury Mattress Manufacturers

Kerala, India · Remote

• Partner with CEO to build brand from inception, leading tone of voice, storytelling, and visual identity across channels.

• 17% B2B sales in 6 months through targeted customer engagement, consumer segmentation, and relationship-building.

• Designed and optimized campaign assets for B2B & B2C, ensuring alignment with brand and sales objectives.

• Launched AI-generated ad visuals, scripts, and content, reducing creative cycles by 40%.

• Developed B2B acquisition strategies via market research, direct outreach, and partnerships.

• Oversee website development for seamless UX and brand presence.

• Initiated influencer partnerships, offline campaigns (billboards, flyers), and in-store branding to boost local visibility.

• Early Wins:

• *Established initial B2B partnerships and captured niche market demand within the first few months of launch.

Digital Marketing Specialist

Scenic Luxury Cruises & Tours

Vancouver, Canada - Hybrid

• Led Canadian market website launch, improving engagement by 7% and boosting sales by 5%.

• Implemented on-page SEO improvements, increasing organic traffic by 27%.

• Enhanced SEM campaigns by improving keyword relevance, reducing CPC by 18% in 3 months.

• Conducted audience segmentation & behavior analysis to optimize paid media performance.

• Created strategic landing pages and CTAs, improving CVR by 28% and reducing bounce rates.

• Orchestrated integrated multi-channel campaigns across web, social, PR, and events, linking execution to revenue.

Digital Marketing Coordinator

Scenic Luxury Cruises & Emerald Cruises

Vancouver, Canada - Hybrid

• Improved email open rates by 25% and CTR by 30% through targeted A/B testing.

• Managed relationships with external media and creative agencies, aligning campaigns with KPIs and overseeing performance optimization.

• Supported global marketing alignment to ensure brand consistency across geographies.

• Managed content creation across blogs, email, multimedia, and web for SEO visibility.

• Used design skills to prepare wire frames of new ideas and media proposals to deploy all promotions and campaigns and generate more sales.

Sales & Marketing Coordinator

DK Enterprises

Kerala, India · Remote

• Achieved a 23% increase in B2B sales over 6 months through targeted customer engagement and relationship development.

• Delivered daily performance updates to senior stakeholders via detailed reports, supporting data-driven decision-making.

• Streamlined sales order fulfillment and vendor coordination to improve efficiency and client satisfaction.

• Coordinated agency partnerships and campaign performance optimization.

• Created tailored pitch decks and sales presentations in collaboration with product and design teams to improve partner acquisition.

Freelance & Projects

Cowichan Senior Society (Non-Profit Volunteer Work)

Led the complete update and optimization of the directory and website for Cowichan Senior Society, a nonprofit organization based in Duncan, BC. This included redesigning the website for improved user experience, ensuring accessibility for senior users, and streamlining navigation for better engagement. Additionally, I managed content updates, enhanced functionality, and implemented best practices for SEO and CMS management to increase visibility and usability.

Vancouver Senior Society (Non-Profit Volunteer Work)

Developed a comprehensive marketing strategy for Seniors Services Society of BC to enhance volunteer recruitment and fundraising efforts. Focused on targeted outreach, engagement tactics, and strategic messaging to increase community involvement and donor support.

Ambition Clothing

Developed and launched a fully functional Shopify store as part of a university project, showcasing expertise in e-commerce, UX design, and store management. Earned a Shopify Badge in recognition of successfully implementing best practices in online retail and platform optimization.

SEO & Email Marketing Campaign

Executed a successful SEO and email marketing campaign for a third-party education app, improving search visibility and user engagement. Developed targeted email strategies to enhance retention and drive conversions, leveraging data-driven insights for optimization.

Canadian Tire

Developed a market entry strategy for Canadian Tire, analyzing potential growth opportunities and competitive landscapes to support expansion into new markets. Focused on strategic positioning, consumer insights, and feasibility assessment to drive informed decision-making.

Puppy Parade

Contributed to the development of a comprehensive business plan for a dog walking service, outlining key strategies for operations, marketing, and financial management. Focused on sustainable growth, customer acquisition, and service differentiation to enhance market viability.

Certifications

Fundamentals of Business Analytics by IBM - June, 2025

Google Ads - Display Certificate - July, 2025

Google Ads Search Certificate - July, 2025

Google Analytics Certification - July, 2025